Now that the internet is available in almost every corner of the world, people are most likely dependent on it to get the latest information they need or want. That is why there is high demand and a challenge in online news writing. How does a site achieve the audience share percentage it aims for in a day? How do they encourage people to subscribe to their articles daily? Here are some important tips for creating a viral online article.
Be Connected, Be Aware
What mattered yesterday might not matter today, so one must make sure that they are able to get the most up-to-date information by subscribing to blogs or news articles on the web or receiving notifications from social networking sites. Watching news on TV is also helpful as it shows upcoming events, such as the weather or holidays.
Use a Catchy Title
In online news writing, it is vital that the title used catches the eyes of the target audience. It should leave a lasting impression, making the readers curious and prompting them to read the article from top to bottom. The writer should also put themselves in the reader’s shoes and ask themselves if they would be interested in reading an article with a poor or lame title. Using exclamation points is not necessary. What’s important is the use of words. Avoid using highfalutin words that would discourage the audience. This might give them the impression that the article is “too intelligent” for regular daily reading.
Go Straight to the Point
In newspapers, the basic structure of writing is called the hourglass format. The lead, or the first paragraph of the article, must contain the answers to the readers’ questions – the 5Ws and 1H: What, Who, When, Where, Why, and How. This should be short, direct, and simple. Do not leave the readers guessing. The audience will have more questions that can be elaborated on in the body of the news. The last part should be the generalization or conclusion. This technique is also used in online news writing.
Sources, Sources, Sources
There is no harm in telling the truth. If the topic was taken from a website, acknowledge it as one of the references. If experienced “first-hand,” make sure that the people interviewed are quoted correctly. Providing source links will also help the audience understand the articles.
Be Interactive
Encourage the audience to post comments or suggestions at the end of the article. This will allow them to express their feelings about what they have just read. With this, the writer is able to gauge the reader’s interest, improve their writing skills, and prepare for another interesting read.
It is also important to know that there are other materials that can be useful in writing, such as an online article rewrite tool. This helps the writer paraphrase information without compromising the quality of the article. It helps in making rewrite articles unique. Some choose to use an article rewrite service, which is affordable, beneficial, and time-saving. One of the most competitive writing companies online is iPresence Digital Marketing, which offers quality online news writing services while keeping the best interests of the customers in mind.
